Action Plan

Research: 

Existing examples:

Look at existing products of the same or in a similar genre as the one I want to produce to get an idea of production values and quality of the average product. Notice should be made of any behind the scenes footage or write-ups which can give me an insight into the production of a media product.

Audience:

Define my audience in detail (age, gender, occupation, interests) and plan to include elements that will appeal to this audience within both my main product and the side products.

Market Research:

Have a look at what is successful, what genres, styles, techniques are viable for me and what gets the best response. Further research will incorporate this as I use what I found to influence choices regarding style and other research.

Style:

Create a mood board to get an idea as to the style of my product based on both the existing examples I viewed earlier and my audience. By combining these I should have a relatively unique style to use to create my main product.

Planning:

Equipment:

Take stock of all equipment available and make notes on which equipment I may need, how I would use it and which equipment I plan on definitely using. Make sure to have equipment booked out for when I need it.

Locations:

Find suitable locations for filming and make notes on the pros and cons of the location as well as how I plan to use them for which scenes and make a assessment of potential issues and how I would overcome them.

Characters:

Make some brief character outlines so that I have a solid basis for actors to work off, include basic overview and what props and costume they would have.

Script/Screenplay:

Create an outline/guide for the speech and actions that will occur in my media piece, will help to keep my production on track and will prevent any stoppages caused by lack of readied content.

Storyboard:

Much like a screenplay, a storyboard is a bit more in depth and more tailored to shot types and camera movements than the actual narrative or actions in my product. Useful for the same reasons as a screenplay.